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Segmentation entails the initial splitting up of consumers into folks of like desires/needs/tastes. Usually used standards include things like:SWOT Examination: Assess your inner strengths and weaknesses while determining exterior chances and threats particular to the new market.data collection products and services for marketing study and general

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Industry segmentation consists of using the full heterogeneous market for a product and dividing it into many sub-marketplaces or segments, Every of which tends to be homogeneous in all important features.[twelve] The method is executed for two major needs: far better allocation of a company's finite sources and to raised serve the more diversified

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